HBR Ideacast Every business can be a subscription business
Gym membership is subscription to a healthy life style. That is, it is not the membership for owning the treadmill or gym equipment. What gym members really want is to be fit. For company selling boilers, instead of adding subscription to the maintenance and repair of the boilers, how about the subscript to hot water? If the equipment needs to be updated, we update the equipment. Hot water at the turn of the faucet is what the customers really want.

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